Multi-location Restaurant Chain
90 daysnegative coverage suppressed to page 3
The Challenge
A sensationalized food safety controversy article held the top spot in brand-name search results for a long time, continuing to affect new-location leasing negotiations and consumer trust long after the incident had been resolved.
Our Approach
The team planned a series of high-authority industry media placements and brand storytelling content, paired with organic link building, to systematically raise the search authority of positive content and gradually dilute the ranking advantage of the single negative event.
The Outcome
Within 90 days, the negative article was suppressed from page 1 to page 3 of search results, with positive content now dominating brand-name searches.